Staying on Top of the Game: Localisation Mistakes to Avoid

There’s no denying that video games have become an integral part of the millennial life. This is probably because they allow the gamer to lead an alternate life, full of adventure and challenges. Gaming is a truly global industry today- a $60 billion one.

In 2010, a video game distributor in Brazil revealed that a game localized into Portuguese multiplied its sales 15 times! This underlines the importance of video game localization: it also underlines the need for quality translation and localization.

In spite of the importance of game localization, companies make the mistake of opting for shoddy shortcuts which are costly to repair, bring bad publicity, and hurt sales.

What are the localization mistakes that gaming companies make?

#1. Cutting corners on translation
Many video game companies think that they have saved a buck by going in for machine translations or considering the cheapest translation option rather than the best.

Machines are the world away from producing the accuracy needed. Translation tools can also be a security threat by providing access to video game content to hackers via the Internet.

Also, anything that is typed in for translation is literally handed over to the translation tool provider: it becomes their data; they can do anything they want to with it.
Translation needs not just to be accurate, but retain the flavor and nuances of the original to breathe life into the translated version.

Mistranslation can make the game a frustrating experience for the player or make the game developer a laughing stock of the gaming world; in the worst -case scenario, it can land the developer into a legal soup.

Cutting corners on translation add to the work and the expense. The sensible thing would be to make the use of professional translation services which are not just competent and creative, but discreet as well. Making the translation agency sign a non-disclosure agreement can help the game developer relax while the localization is going on safely in expert hands.

#2. Hard coding text into core files
This is something that video game developers with limited vision do. It is a mistake to embed text elements like the menu text, game’s title, and on-screen, printed dialogue into core game files. If the text is stored in a separate resource file, it will be easy to incorporate a translated version by adding a new variable and providing the translation in a separate dedicated file. Much easier than digging through source code while translation?

#3. Painting all game text with the same brush
Some games involve specialized terminology. Take sports games; football terminology is not the same as basketball-tall talk. Translators and localisers for such games need to do some research. The need here is for “research-oriented text.”

Games like the popular and addictive Candy Crush come up with new gaming concepts. Such games are slotted as needing “creative-oriented text.”

Game developers should analyze their game content and decide which category of text is suitable. Text should be tailor-made to content, and the portfolio of the translator should match this need.

#4. Out-of-context game localization
Surely, there is little to be gained by handing over reams of text to translators and localisers who know little about the game or its content. Worse still, is expecting someone who has no idea about gaming to handle the job!

When game localization is of such importance, the more the translator knows about the game, the better will be the outcome. Translators should be encouraged to play the game being developed. Discretion and security are non-negotiable requirements, of course.

#5. Ignoring Cultural Factors
Each market is steeped in its own culture. Cultural sensitivity is necessary while localizing a game or the developer will risk alienating target audiences. This isn’t just about actual game content like the story, characters, situations, and events.

Consider the following:
A gaming giant had to recall 75,000 copies of a video game which used the chanting of the Quran in its soundtrack after a user raised objections to it.
The depiction of Japanese armies invading South Korea may be a slice of history; nevertheless, Seoul was offended by a game that showed just that.

Localization misdemeanors can range from showing alcohol to displaying blood and gore on screen. While localizing, video game developers will do themselves a favor by doing a thorough recce of the target market. Cultural gaffes are not to be taken lightly, and the adverse publicity surrounding them can kill the game if not the developing company.

#6. Failing to test game translations
The proof of the pudding is in the eating!
Translation does tend to change the length of the sentence. Translated strings may not fit the graphics or the elements of user interface. Coding may also leave some strings missing. All this can be avoided if developers test-drive their games on an actual device.

On-device localization testing can let you assess the overall quality of game localization while identifying the glitches at the same time. If the game has on-screen printed dialogue, autofitting the text to fit the text space is necessary.

#7. Poor management of translation content
Game developers must organize all the different formats and files – marketing copy, manual, packaging, app store descriptions, in-game interface text, and subtitles. The management of translations must be centralized to avoid mistranslations and duplications across the various types of content.

#8. Treating localization as an afterthought
Thinking of localization as the very last step in the development cycle is a costly mistake that many game developers make and land up missing great overseas opportunities. When copycat versions arrive in the local market, such companies find that they have painted themselves into a corner. It is only then that they think of finding fresh markets overseas. Localization at this “end” stage means reworking source code and building up translation materials from scratch: all of which cost time and money.

The solution is to wrap strings in the initial stages of video game development and to adopt coding styles of international standards.

There are many gamers overseas. The video game market is an ever-growing one. Professional and talented translation services can go a long way in perfecting video game localization.

You Need Help To Quit Gambling For Good

Are you worried about the gambling habit of someone in your household? Undoubtedly it is the spouses, family members and loved ones that suffer as a consequence of a gambling addiction. Knowing which course of action to take can prove to be a difficult one. Quit Gambling for Good is a solution that can help the gambler within your family to come to terms with their problem and stop gambling. To the compulsive gambler knowing there is a problem and admitting there is a problem are two different matters. To the rest of the family,they just know there is a problem, a problem that needs to be addressed.

The Quit Gambling for Good guide identifies, discusses and addresses the financial, psychological, physical and emotional impacts of those surrounding problem gamblers (list below).

Types Of Gambling
Types Of Gamblers
Real Life Gambling
On line Gambling
Why On line Gambling Is Not Good
How Gambling Influences On Family/Families
Why Should You Stop Gambling
Benefits And Advantages Of Stopping Gambling
Quit Gambling! Don’t Ruin Your Life!
How To Stop On line Gambling
Ways To Stop Being Addicted To Gambling!

These adverse effects can also lead to marital disharmony or even divorce and family break ups, maybe you are a victim of these circumstances.

The impact of the on line Poker phenomenon in particular is a major contributing factor causing high levels of out of control gambling. On line poker is rapidly becoming one of the most popular gambling games at on line casinos and gaming websites on the Internet. The main reason for this popularity is the belief that it is a game of skill in which enormous cash prizes can be won. This belief is a fallacy. Skillful play will never help gamblers to win money at on line poker because winning money at on line poker is impossible.

The top poker players in the world do not play poker at gambling websites. Some top poker players may say they do only because of getting paid for endorsements. These top poker players know they can beat the other players, but that they cannot beat the house. There is not anybody on the face of this earth who can make money playing on line poker. Even the world’s best poker player will never be good enough to overcome the “rake” which is the house cut from each pot.

To digress generally, many articles have stated that gambling of which there are many forms, casinos, horse racetracks, sports betting, stock market trading, Internet gambling websites, card games, bingo parlors, gambling machines, lotteries and more is one of the fastest growing worldwide problems.

The gambling industry is out there constantly trying to exploit the weak and vulnerable with influential factors such as government and politician endorsement ,media such as TV, radio, newspapers, books,magazines,sports leagues,movies and TV shows, advertising and the Internet.

Nostalgia in Games

Nostalgia. The word brings to mind a joyous familiarity felt when engaging in something in the present that we really enjoyed doing in the past. Gaming is no different. Everyone has games that bring back memories from, what we think of now as, better times. Hindsight is a like the snob that points out what you could have done, hindsight tells us our childhood may not have been as bad as we thought. As adults we know how the world works. When we were growing up, we never really had a grip on the world. Hindsight tells us that those times were better, safer, less complicated. Games that bring on nostalgia puts us in the mindset of a kid again. It makes us feel safe, secure, and protected. Humans have a natural tendency to want safety and protection. Especially the adults, because as adults we know just how quickly the world can go from OK one day, to horrible the next. As gamers we seek safety and security in games.

I started gaming when I was very young as most gamers my age did. I grew up playing Super Nintendo and Nintendo 64 with my mom and sister. Super Mario, Kirby, and Mario Cart were a few of the titles that we played. Zelda was perhaps the biggest game we played. My mom has problems with fast-moving games like Call of Duty and other highly graphic games. So we played Super Nintendo and what a time it was! Zelda on the Super Nintendo we beat many times. I say “we” but it was my mom playing not me or my sister. Even thinking about it while writing this I’m getting nostalgia. We kept getting close to the end and then the game wiping our save out so we started over like three times. It was good times. That was when I was around six or seven or eight. Long time ago. Nostalgia gives us hope for the future. It tells us that if good times happened in the past then more good times will happen in the future.

Later I started gaming on my own. It is hard to think about what game came next in chronological order but they all had a theme: single-player strategy. A broad gaming description that can fit a lot of games in it. Games like Pharaoh and Cleopatra, Age of Empires II, and of course Sid Meier’s Civilization III. I was not allowed to play shooters as they had bad language in them and so was restricted to single player games. My parents were very protective and games were not as prevalent twenty years ago as they are now. Pharaoh is a city builder placing you in ancient Egypt. The goal of the game was the build great cities using the resources at your disposal and it was quite a challenge for an eleven year old. Age of Empires II is a real-time strategy game that is completely different from pharaoh. You have to balance resource collection and troop production to take down either AI or other players. Civ III was probably my favorite game growing up. To this day, I still play pharaoh and age of empires II.

Think about what nostalgia is again for just a second. It is a feeling coming from a memory. A memory of “better times” that may or may not be accurate. Games we played a long time ago, that brings back those memories, might not continue to be fun. Civ III I played for hundreds of hours when I was younger is not as fun now that I am older so I do not play it as much now. Sometimes nostalgia lies.

In conclusion, nostalgia in games is a good thing. It allows us to relive parts of our childhood that we otherwise would not have a reason to bring back up from the depths of our minds. Many people say that video games lead to anti-social behavior, violence, and a drop in school grades. Video games teach us how the world is. When you are playing multiplayer of any game you will usually find people who are just toxic. It prepares for dealing with the worst society has to throw at us. Human beings are prone to violence. The first murder happened when Cain killed Abel back in Genesis. I am pretty sure at they did not have video games back then. So this point is always going to be moot. The only point that actually makes sense is the drop in school grades. It takes a great deal of discipline to do school work over video games. It builds character this discipline. So next time you feel nostalgia coming on, take some time to stop and smell the memories. Bask in the thoughts of better times and the hope that good times are still ahead, no matter what the world tells you in the present. This is what video game nostalgia teaches us.